The Women's Business Center in Cleveland, Ohio annual event, In The Company of Women - A Celebration of Female Entrepreneurs awarded me "Member of the Year"! I am so excited to be honored May 17th at the Ariel International Center in Cleveland. I wanted to share some of the things that will be shared about me that evening. Hope to see you there!
1. Describe your professional background and training.
Crystal Muscatello is an Army Veteran and upon return from her service in Iraq, became diagnosed with Post Traumatic Stress Disorder and Multiple Sclerosis. Her intimate experiences with depression, anxiety, and a chronic illness gave her the experience and confidence to teach others self care and complementary and alternative medicine practices. She is certified by a Holistic Psychotherapist as a Wellness Coach, as well as certified by an international Chi Gong master for Medical Chi Gong and as a Chi Gong Instructor for natural stress relief techniques.
2. Describe your business and services.
Crystal Muscatello offers opportunities for individuals to enhance their physical, mental, and spiritual wellbeing. She offers a number of programs and services, from private consultation and personalized wellness programs to group classes, artistic experiences, community events, and more.
3. How did you find out about the Women’s Business Center?
Matt Madzy from the City of Berea told me about it when I first opened my studio in Berea.
4. Describe your experience with the WBC.
The Women’s Business Center has provided me so much. The community, inspiration, knowledge, and resources. The Professional Advisory Network has amazing women helping out. Research marketer, Lauren Smith, helped me out with my industry’s market research. When I couldn’t understand it, she made another appointment to explain it to me so I could put it to use. I overcompensated and over-invested heavily in my first year, and made a lot of mistakes. I know if I would of found WBC sooner, I could of saved myself a lot of headaches!
5. Why have you have chosen to be so diligent about staying engaged and involved.
I feel so good after Think Tank Thursday’s at the WBC- I have made some great friendships, feel well-informed, and constantly getting new insight being around other female entrepreneurs. WBC provides me good role models and examples of what kind of female entrepreneur I want to be.
6. What words of wisdom would you share with other women desiring to open and/or grow their business.
Live your life and be yourself. With all the different tools, rules, and goals out there for business, the only thing that really matters is you and your customer. Don’t feel pressured to make huge changes or investments . Consistency and small, measurable changes go a long way. Self care, and customer service will keep you focused on what really matters and help you hear what your customers really need from you.